Sinochem International accelerates its global integration layout
On January 15, the reporter learned from Sinochem International that in the context of the continuous improvement of the company's core strategic product production capacity, in order to accelerate the global marketing capacity building of new chemical materials, Sinochem International gathers the relevant industrial chain and advantageous international marketing platform resources, further deepens business synergy, accelerates the construction and consolidation of the company's "bridgehead" for expanding overseas business. Build a global integrated network layout.
In terms of international marketing platform, Sinochem International will serve global customers in the form of product export and territorial distribution, and empower the upstream and downstream of the industrial chain through digital marketing and excellent marketing management. The company focuses on Japan, Southeast Asia, India and other markets, as well as Europe, the Americas, Africa and other high-potential markets, forming a collaborative product portfolio covering engineering plastics, carbon three industrial chain, aramid, rubber antioxidant and other products, while through online big data collection, offline field visits and other ways to rapidly precipitate customer resources, jointly promote overseas market development.
In addition, Sinochem International will give full play to the advantages of Singapore and Hainan dual trading platforms to add new momentum to overseas business development. The company taps into Singapore's professional LPG management talents and highly active market to provide value preservation and price conversion services for overseas businesses, and builds a high-quality overseas investment holding platform with Singapore's rich financing channels and banking resources. At the same time, the preferential policies and port advantages of Hainan Free Trade Port will also become a "booster" for the development of Sinochem's international business.
In terms of export business planning, Sinochem International will adopt different marketing strategies for various core products based on market supply and demand. For the chemical intermediates business, the company will accelerate the business expansion of bisphenol A products, and strive to achieve batch, stable and sustainable exports of bisphenol A; Further increase the market share of p-dichlorobenzene; Continue to pay attention to the impact of the European energy crisis on the chemical market, and seek new business opportunities for aniline, nitrobenzene, epichlorohydrin and other products in Europe.